Tuesday, 30 August 2011

Omniture


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Coca-Cola was first sold in 1886 in Atlanta, Georgia and was the creation of John Styth Pemberton. Pemberton was the creator of patent medicines, and Coca-Cola was one of his experiments with the coca leaf and the cola nut. Pemberton unfortunately died at the age of 57 penniless, before Coca-Cola became popular. It was Pemberton who made the first Coke commercial, using the advertising slogan "Delicious, Refreshing, Exhilarating" which, compared to today's short, snappy and easy to remember slogans, is primitive.

It was Asa Candler who made Coca-Cola the popular drink of today, after having bought Coca-Cola for a small price in 1888. He changed the recipe by removing the alcohol and cocaine and spent a record 20% revenue on advertising. Candler was one of the first people to make advertising pay off in a big way for their company. In a short space of time the drink was being sold and loved all over America. Asa Candler was one of the pioneers of large-scale advertising, which has brought Coke its great success. Coke slogans are much more sophisticated today, compared to the original commercials used by Candler and are usually very short to influence the audience straight away. "Coke is it", 1982 and "Always", 1993 are examples of new campaigns in which the audience are reminded that Coke is the original cola.
Today Coca-Cola is the most recognised brand in the world. Most of its success is based on over one hundred years of advertising and a very recognisable logo designed by Frank Robinson, Pemberton's book keeper.

Robert Woodruff took over from Candler when he retired, and controlled Coke through the difficult years of the Second World War. Woodruff made sure that every allied soldier could have a Coke for 5 cents wherever they were and at whatever the cost to the company. The decision to maintain Coke supplies near the front line of the war would pay off when the war was over. Coke engineers went to North Africa where the allies were fighting, to set up several new factories to provide over three million bottles, ordered by General Dwight D Eisenhower. When the war was over these factories carried on producing, enabling Coca-Cola to access new markets. The allied troops other than Americans had also tasted Coke and had liked the taste so the demand for it was there from other nationalities. The war effort also created close links between Coke and the American government. President Eisenhower rewarded Coca-Cola's input into the war by making Coke the official drink of the White House. This helped Coke, as the USA is now a symbol of wealth and freedom so to be associated with the government further reinforced Coke’s association with the USA. However, this association came with some drawbacks. Coke was banned in some anti-American states in the Middle East.

Despite helping in the Second World War Coke has moved with the times and has helped promote peace when the U.S sentiment suited this approach. It promotes peace in its commercials including the most successful Coke commercial in 1971, "I'd like to buy the world a Coke". This great commercial which featured young people of different races and nationalities united on a hillside in Italy to promote world peace when the Cold War and Vietnam War were at their height. The commercial also shows Coke as an international company that sells its drink to all countries and races. The commercial suggests that Coke links and unites these countries even when war is tearing them apart. In 1993 after some hostility in the Middle East, Coke was served in the Arab-Israeli peace talks.

Coke has sponsored the Olympic Games since 1928. This promotes Coke's image across the world. The association with the Olympic Games makes Coke seem like a sporty drink that athletes prefer. This sporty association appeals to active people who participate in physical activity. This is a large market which Coke has conquered by Olympic Games sponsorship and advertising. There have only been one Olympic Games when Coke has not been a sponsor and that was when the Americans boycotted them in 1980. The official games Sponsor was Fanta, which is owned by Coca-Cola.
Coca-Cola has used many slogans and phrases over the years but I will be concentrating on the "You Can't Beat the Feeling", 1989, advertising campaign. Each of the commercials in this campaign shows youthful people having a good time, having a Coke. The commercials share one common feature, a large Coca-Cola logo at the top of the commercial taking up roughly a quarter of the space used. The bright, comforting colours red and white combined with the instantly recognisable and unique Coca-Cola hand-written logo. The logo firstly attracts the attention of the audience and informs them that the picture below the commercial is advertising Coke. This makes the reader associate the great time the people in the commercial are having, with Coke.

The colours used in these commercials are predominantly red and white. This is used to remind us that it is a Coke commercial and to help the picture merge in with the Coke logo at the top. In each of the commercials someone is holding the distinctive curved Coke bottle with the label facing the audience. This is used to show us that the people in the commercial are not just drinking any cola but are drinking the original Coca-Cola. In most of the commercials the bottle is either in the middle of the commercial or at the top of it. This makes the bottle the centre of attention and links it firmly with having a good time.

"You Can't Beat the Feeling" is used as the Coca-Cola slogan in commercials where the young people in them are having a great time. The slogan tells the audience that you can't beat the feeling of having a great time with your friends and drinking a Coke. The slogan is not just saying that Coke makes a good time, but makes a good time even better.
The Diet Coke commercials are different to the usual Coke commercials because they need to appeal to a different audience. The commercial has the shape of a woman's body mirrored to show the shape of the famous Coke bottle between them. The slogan and pun "Just for the Shape of it" is inside the Coke bottle shape. This slogan is similar to the normal Coke slogan "Just for the Taste of it" and it reminds us that it is a drink commercial and a dietary product. The slogan implies that this product will help you lose weight but Coca-Cola do not directly claim this. In reality the drink simply contains less sugar so may help prevent the drinker from putting on weight.

The woman is holding a Diet Coke can half way up the commercial on each side. This central position draws our attention to the Coke can and its logo. The woman in the commercial is wearing an expensive looking red dress and bracelet. These expensive products make Diet Coke seem glamorous, however the reader knows that Coke is priced so everyone can afford it. This gives the reverse effect that if you drink a Diet Coke you will become a glamorous and affluent person. The white Diet Coke can, positioned next to the woman's red dress, creates the original Coke colours which reinforce to the reader that this is a Coca-Cola product. This commercial is obviously posed, unlike the other Coca-Cola commercials that have people in natural positions. The models on the majority of Coke commercials are doing normal things, having a good time with their friends. They do not give the appearance that they are part of a posed commercial. A technique used to give this impression is to have the models looking away from the camera. This gives the commercials a natural and un-posed look.

This commercial is predominately aimed at women as they have a greater tendency than men to diet and to be concerned about their weight. The glamorous woman with a very shapely body in the commercial is Diet Coke's image and implies that women who drink Diet Coke will look like the model in the commercial. Young attractive women are usually associated with commercials, which will appeal to men. However this commercial has a woman who is not purposely standing in a sexy position and the commercial does not even contain the woman's face.

Coca-Cola's most recent campaign "Life Tastes Good" has a billboard commercial showing approximately one quarter of the Coca-Cola logo on a red background. The Coke advertiser’s know that the Coke logo and colours are so recognisable that they do not even have to show the whole logo. The commercial reminds us of Coke and delivers their new message, which is "Life Tastes Good". This slogan is similar to many other Coke slogans like "You Can't Beat the Feeling" because it associates having a Coke with having a good time. The slogan is saying that if you "taste" a Coke, life will be good.
Coke commercials are primarily filmed in the sun, in fun and exciting locations. Many are filmed in large cities such as New York. These locations are used because most people either live in or near a city so can relate to people in the commercials. Cities are also featured on TV and in films. This type of location is also very realistic and recognisable. We can understand why the people in the commercial are in the city as they might be shopping or working, but whatever they are doing, they are having a good time because of Coke.

There are other locations used in Coke commercials such as a relaxing setting by a river. This type of setting is used to inform the audience that Coke is not just for young busy people actively having a good time in a location like New York, but can be drunk by people who just want to relax and chill out. This type of commercial is used to show us how Coke can help make a great time even if you are on your own relaxing or reading a book. The people in these commercials do not appear lonely because their expressions tell us that they are enjoying the calm with their Coke. This type of commercial used the "Coke is it" slogan and implies that Coke makes the great time rather than helps it, as in the "You Can't Beat the Feeling" campaign.

The Diet Coke commercial is quite different to the others as it was produced in a studio rather than a recognisable location. Special camera effects are used to mirror the woman's body, which is also quite unusual. It is unusual because normal Coke commercials have ordinary people in natural positions drinking Coke. This commercial is more sophisticated because it appeals to a different target audience.

The young adults in Coke commercials make them appeal to many different audiences. Teenagers will relate to the commercials because the young adults are symbols of freedom and fun. This is attractive to teenagers, who will associate Coke with an age group and lifestyle that appeals to them. Older people will remember when they had fun and freedom in their early adulthood. This is Coke’s nostalgia effect because Coke is one of the few products that most people have tasted in their youth.

Coke also produces commercials that are aimed at a wider, more general audience. The billboard commercials for the "Life Tastes Good" campaign shows one half of the Coca-Cola logo on a red background. This illustrates the advertiser’s confidence in their audience’s ability to immediately recognise the Coca-Cola brand name.

Coca-Cola successfully sells their product by producing commercials for every category of audience. They can achieve this by placing commercials in magazines and newspapers targeted at the intended audience. Coca-Cola has been in existence and has commercialised for much longer than most other companies so is able to use the nostalgia value which helps sell a drink associated with youth to people of older generations. This is a big advantage for Coke because it means they can sell their drink to almost anyone. However, it is possible that this can have a negative effect, because young people don't want to drink something old, so new up to date commercials need to be constantly produced.
Over many years, especially since World War Two, Coke has become a symbol of America and the American dream. We associate Coke with freedom, glamour and prosperity. This big association with America does encourage us to buy the product because America has long been the richest and most glamorous country in the world and is now the only remaining superpower. The association with the American dream encourages us to buy Coke because freedom and happiness are things that many people strive to achieve.

Friday, 19 August 2011

Comparing Granite and Marble Countertops: Which 1 Must You Choose?

Granite and marble are both stones which implies these are the two sturdy, hefty, and surprisingly difficult. At the same time, simply because each these stones can really last a life time, they may be both equally expensive and quite challenging to polish and set up. Due to the fact they may be each stones, they may be naturally patterned, consequently, you could get granite or surface encounters marble that is not very similar on the design through the catalog which you ordered so it would be very best to really see the real merchandise when selecting the kind of style and design and pattern that you want as an alternative of relying only on pics. Equally are heat resistant and so they do not scorch when placed even which has a quite sizzling product this kind of as iron pots and pans.



However, granite is way harder than marble and it truly is far more resistant to scratches and large impacts in comparison to marble. Concurrently, granite is much more defiant to acids this sort of as vinegar, lemon juice, and tomato juice, together with other goods with large ranges of acidity. That will help you superior realize the strengths of both equally stones, permit us get a closer appear as to how they have been shaped. Marble, and all its stone family members - onyx, travertine, and limestone in the onset were sediments produced of shells, plant matter, animal skeletons, and silt which all settled on the bottom of bodies of drinking water and soon after years of being soaked in h2o, they solidify and turn into stones/ Marble’s principal part is calcium and that is the explanation why it's a tendency to react to acids these kinds of as vinegar and also other drinks that consist of citrus. Granite, however, is made up of crystallized minerals shaped in the earth’s mantle at high temperature. The consequence is often a hard, extremely resistant stone. Marble may be scratched and etched by acids because it is created of calcium carbonate and that is very much like chalk nevertheless the only variation is surface encounters marble is compressed and inside a crystallized type. Inside the identical way, marble has less patterns, in fact it can be additional commonly marketed in its white shade so stains and mars may possibly stand out a lot more exposed in marble. Granite features a a lot more complex pattern which will cover the stains superior. In terms of patterns however, marble has a finer, additional classy search than granite. The crystal formations in marble are additional satiny and finer in nature which makes it search more luxurious. Granite has bigger, pea-sized crystals which are coarser to the eye.



In the end, when it comes to longevity, the granite countertop will be more long lasting and even more resistant to stains and scratches while the seems to be are won by marble. Marble nonetheless is inexpensive than granite nonetheless it needs increased preservation. So, all of it boils right down to that which you actually want as a countertop. Would you settle for the countertop that's particularly hard-wearing and nevertheless not as quite because the other one, or would you trade elegance for longevity and energy?

Monday, 15 August 2011

Background Examine Resources Easy And Cost Efficient

An employment background check is now generally carried out not only to potential employees but to current workers for promotion also. It's generally done to validate info found on an employee's resume or application type. It is also carried out to identify the very best suited potential worker among the candidates. Also with what has occurred on September eleven, 2011, employers are actually extremely worried using the type of workers they hire.

A track record investigation consists of criminal, arrest, imprisonment, and intercourse offender paperwork. This is really a kind of check where state data are examined to research if a potential worker or current employee has been convicted or charged with any crime in opposition to the state.

Citizenship, immigration and legal working status checks are also carried out simply because American companies are barred from hiring unlawful workers from the Department of Homeland Safety and its Immigrations and Customs Enforcement Division.

Background by Campin' Guy


Litigation records are also checked. Employees who often file discrimination cases may be recognized as being a danger to a business therefore employers resort to litigation checks. Also, those businesses who do company using the authorities do not want to hire whistleblowers who file qui tam fits.

Driving and vehicle records are also part with the track record examine, particularly whenever a potential employee is applying for a driver place. Employers look for employees who've thoroughly clean driving data or those who have no records of vehicular accidents or traffic tickets.

Drug test records are also becoming checked. An employer would not want to employ drug addicts in his business because of company ethics, employee performance will be affected and improve of workers' compensation rates.

Education data are also component of the records search investigation. This really is carried out to confirm academic attainment of the possible employee and occasionally to examine if applicant has had misdemeanor records in class.

Prior employment data might also be checked particularly if the applicant will fill a sensitive position within the business. This is generally done verbally.

Financial info can also be checked particularly if the place becoming crammed requires somebody to deal with huge amount of money.

For experts, licensing data are checked for complaints, disciplinary actions and investigations.

Medical, psychological and physiological files are also checked simply because a potential worker might not be fit to function for wellness reasons. A created consent in the applicant should be procured prior to heading through the entire procedure.

Social security quantity check can also be carried out because identification theft is fairly rampant. A previous existence might be concealed or an applicant might not have fulfilled the citizenship necessity might be verified through the social security quantity.

Although most the above data are public data and can be procured from different government companies within the Usa of America, it's nonetheless extremely inconvenient for employers to complete background examine on its potential workers and even present employees. You will find numerous private investigators who provide the support. Also, there are third celebration companies who also offer the same type of support. You will find also accessible on-line information banks which can offer the necessary info about people. What they do is they buy U.S. public data and provide them online for a fee.



Time for you to Repair A Reduced Credit score Having a Bad Credit score Loan

Obtaining your online credit score will supply you with a extremely crucial bit of credit information. These scores range from anywhere between 300 and 900. The greater it is the better prices you are able to expect to get on loans. Your score will help you make sense of your credit history, it provides a great image of how nicely you are dealing with your finances and also offers you insight into exactly what collectors and loan companies examine when determining whether you're qualified to get a charge card or loan.

This is precisely why we advise that everybody acquire their free credit score score a minimal of one time for each yr. Whenever you are about to use to get a charge card, it's a great strategy to obtain a copy of your score and report, and examine it to make sure that all the information is right. It is feasible to obtain a copy of one's report totally free of cost every and every yr from every one of the credit score bureaus.

While the above concept is really a completely appropriate indicates of tracking your credit score standing you could also obtain a 3 in one report as an choice.

Contact Philip Tirone to enjoy good credit score on credit score scale at http://www.philiptirone.com/ by bbrij873


This type of report offers the information that seems on your report as compiled by Equifax, Experian and TransUnion and provides you the large picture of what your credit score history in fact appears like. Usually, a 3 in one credit report gives you a short checklist of potentially tough information, which you can quickly and effortlessly assess. It's additionally recognized as being a 3 Bureau Credit report.

Creditors, loan companies, and banks will report to a credit bureau any time a consumer will get a mortgage, opens up a fresh credit card account, misses a payment on the monthly invoice, or files for personal bankruptcy. However, they're not required to report it to all three credit score bureaus. The result is the fact that the no cost credit history you get from one credit bureau could possibly be missing some essential details. That missing information can frequently have an excellent influence in your credit score status. In the event you would really like a really clear view of how good or dreadful your credit history truly is, you should appear at investing inside a three in 1 credit report.

A comprehensive evaluation of one's online credit score and report will offer you with a great insight into your financial scenario. In the event you put in your order for a comprehensive credit score from one of the three credit bureaus, you are able to be eligible to acquire your credit record from Experian, TransUnion, and Equifax within a joint file. They are going to assist you in simple evaluation of exactly where you stand and make it feasible for you personally to note the versions in your 3 credit score reports. It's going to help you adhere to all loans and charge cards which are opened in your name and also you also are heading to be inside a position to understand which companies get in touch with the credit bureaus.

Wednesday, 3 August 2011

Money Making


 


Surprisingly enough, AmEx’s 20% rebate is actually a good deal. They offer competitive rates on airfare and hotel booking, and allow you to pay entirely or partially with points.


Numbers, crunched


American Express points, when used through the Pay with Points program, are valued at one cent per point, so you could redeem 97,600 points for that $976 flight to Heathrow from San Francisco. After the 20% bonus is credited to your account (it happens after the fact, and takes 10-12 weeks, according to the Pay with Points website), you’ll have spent 78,000 points, or $780. That’s $185 saved over booking with Kayak or Travelocity, enough that only one-third of your England trip will be spent lamenting the weakness of the American dollar.


American Express Platinum is steadily earning our respect


We’re generally happy with American Express as a card for international travelers, especially since the Platinum and Centurion joined the ranks of credit cards with no foreign transaction fee. Now that you can redeem your points through American Express Travel and get 20% of those points back, we’re even happier.


The American Express Platinum is one of the best-known premium credit cards, and offers a number of perks for international (or domestic) travelers. There’s a 50,000-point signing bonus (worth $500), a base rewards rate of 1% and an annual fee of $450. And based on the numbers we ran above, it only takes a couple of international flights to make up for most of that hefty fee.


Skipping customs and sipping champagne: the joys of premium credit cards


Beyond the numbers, however, the true value of the AmEx Platinum (and, really, for all premium credit cards) lies in the lovely perks. The Platinum shells out $200 in refunds for travel-related expenses like baggage fees and in-flight meals, and a free Priority Pass membership that gives access to over 600 airport lounges worldwide. A special boon for international travelers is the $100 credit towards the government Global Entry program, which allows you to skip customs lines coming back to the US (after, of course, an extensive background check). You also receive one companion ticket a year, which allows someone to fly with you, round trip, in the same class, as long as you book a business or first class ticket.




The U.S. government's approach to secure online identities, with its strong emphasis on privacy, is to be applauded. But the devil is in the details. In this case, the details lie with the private sector, whom the administration intends to rely on to provide solutions.



This gets sticky. Businesses exist to make money. While search is used to target ads, data from social networking sites enables even better targeting. Just look at the financial expectations on Facebook. Social networking sites find a great deal of value in being your identity provider everywhere you visit. Some social networking sites go one step further: they not only authenticate you to a site -- Facebook telling the relying party (such as the New York Times) who you are --- but they also share other demographic information about you, like where else you've been, with the parties to whom they've provided the authentication. Such information sharing is quite valuable to these relying parties. It's part of what has propelled the identity tools to be such strong players. But it means that not only does your identity provider know everything about you, so do the relying parties.



Now the federal government has taken a wise step. Under the Federal Information, Credential, Access Management roadmap (now there's a mouthful!), no identity provider for the federal civilian agencies can share such relying party information or even use it themselves (e.g., to better targets ads). The technical term is activity tracking, and federal rules are that identity providers aren't allowed to track your activity while you're on federal sites. What that means is if a Facebook user uses their Facebook credential to log into IRS to obtain tax information, Facebook can't share the fact that the user went to IRS -- or what information they obtained there -- with any other site. In fact, Facebook can't even add that information to their own user profile. That's terrific for privacy.



But if identity providers are all in the business to make money, why should Facebook -- or any other private company -- be willing to act as an identity provider for federal sites? After all, they can't use the information they've learned (and in the U.S. economics drives all). The answer is a funny thing called user stickiness. Users do what's easy. If Facebook won't serve as an identity provider for a U.S. government website, then the user has to change providers when she wants to access that website. And changing providers in the middle of a session might mean that a user doesn't go back to using their Facebook credential after the transaction. Facebook doesn't want to lose her during the web session. So various identity providers are willing to act as identity providers for U.S. government sites even if the providers can't make use of the information they've learned.



There's a lesson here for other sites, sites that ought to be in the business of protecting your privacy. What articles I read at the Huffington Post or Fox News, what pages I view at the he Mayo Clinic or the American Heart Association, ought to be private between me and those sites. They should not be shared with other relying parties or used by an identity provider for its own purposes. Those sensitive sites, the ones that have important reasons (such as protecting the First Amendment right to read anonymously) should adopt the same rules regarding activity tracking as the federal civilian agencies have done. Because there are still many sites that provide economic value to these identity providers, such a change wouldn't stop identity providers from providing their product across the network. But it sure would make a difference in protecting privacy where it matters.







marchex reputation management

08/03/2011: U.S. Department of Justice, EPA to Hold <b>News</b> <b>...</b>

3, 2011) - Representatives of the U.S. Department of Justice and the U.S. Environmental Protection Agency will hold a news conference at 1:30 p.m. tomorrow, Thursday, Aug. 4, in St. Louis, Mo., to discuss a significant ...

08/03/2011: U.S. Department of Justice, EPA to Hold <b>News</b> <b>...</b>

NASCAR - CUP: BREAKING <b>NEWS</b> – Keselowski Hurt

Brad Keselowski was injured today at Road Atlanta…

NASCAR - CUP: BREAKING <b>NEWS</b> – Keselowski Hurt

<b>News</b> attacks — Crooked Timber

I've received the ultimate accolade from News Corporation, graduating from snarky asides and dark mutterings in which I'm identified only indirectly to a full-length hit piece in our only national (general) newspaper, ...

<b>News</b> attacks — Crooked Timber

Monday, 1 August 2011

People Making Money Online


Tableau's goal is that anyone who cares about data should be able to work with it. But often there has already been a lot of work done on the data from so-called "Data Journalists" - who have been adopting Tableau's software with glee. There is a term for this type of reporting: Computer Assisted Reporting (CAR). CAR has been around for a while, but Tableau makes the process faster and saves journalists from doing custom programming. According to Tableau's Ellie Fields, "fast authoring has been a big driver of uptake" among data journalists.


Tableau has a range of products, including the premium Tableau Digital (used by the aforementioned media companies) to the free Tableau Public (aimed at bloggers). The free version has size restrictions and the data has to be shared to the cloud for anyone to use. The premium versions allow you to keep your data private if needed. There's also a corporate product called Tableau Server, which sits inside the firewall.


So far Tableau claims to have published 10,000 visualizations.



When you think pretty data on the Web these days, the iPad is usually front of mind. Tableau is currently developing an iPad app, which is expected to be released this month for corporates. A public version of the iPad app will be released in future, but no timeframe has been given yet. The iPad app will allow for touch screen scrolling through of data, pinch down, and more.


Mobile is a big area for data visualizations, Ellie Fields told me. "People are making decisions when out and about, not at their desks."


I asked whether there will be a destination site for data visualizations, where consumers can come to browse different visualizations. However that is not on the company's roadmap, Fields replied. "We are not trying to drive traffic from publishers."


Tableau is one of the most visible (pun intended) companies on the Web, graphically packaging up and analyzing the ever increasing amount of data on the Internet. That trend will continue to ramp up, so keep your eyes peeled for more and more data visualizations in your online media experience.


Disclosure: ReadWriteWeb partnered with Tableau last year for a graphing contest.













Tableau's goal is that anyone who cares about data should be able to work with it. But often there has already been a lot of work done on the data from so-called "Data Journalists" - who have been adopting Tableau's software with glee. There is a term for this type of reporting: Computer Assisted Reporting (CAR). CAR has been around for a while, but Tableau makes the process faster and saves journalists from doing custom programming. According to Tableau's Ellie Fields, "fast authoring has been a big driver of uptake" among data journalists.


Tableau has a range of products, including the premium Tableau Digital (used by the aforementioned media companies) to the free Tableau Public (aimed at bloggers). The free version has size restrictions and the data has to be shared to the cloud for anyone to use. The premium versions allow you to keep your data private if needed. There's also a corporate product called Tableau Server, which sits inside the firewall.


So far Tableau claims to have published 10,000 visualizations.



When you think pretty data on the Web these days, the iPad is usually front of mind. Tableau is currently developing an iPad app, which is expected to be released this month for corporates. A public version of the iPad app will be released in future, but no timeframe has been given yet. The iPad app will allow for touch screen scrolling through of data, pinch down, and more.


Mobile is a big area for data visualizations, Ellie Fields told me. "People are making decisions when out and about, not at their desks."


I asked whether there will be a destination site for data visualizations, where consumers can come to browse different visualizations. However that is not on the company's roadmap, Fields replied. "We are not trying to drive traffic from publishers."


Tableau is one of the most visible (pun intended) companies on the Web, graphically packaging up and analyzing the ever increasing amount of data on the Internet. That trend will continue to ramp up, so keep your eyes peeled for more and more data visualizations in your online media experience.


Disclosure: ReadWriteWeb partnered with Tableau last year for a graphing contest.













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