Ok Go Explains There Are Lots Of Ways To Make Money If You Can Get Fans
from the everything's-possible dept
Over the last few years, we've covered many of the moves by the band Ok Go -- to build up a fanbase often with the help of amazingly viral videos, ditch their major record label (EMI), and explore new business model opportunities. In the last few days, two different members of Ok Go explained a bit more of the band's thinking in two separate places, and both are worth reading. First up, we have Tim Nordwind, who did an interview with Hypebot, where he explained the band's general view on file sharing:
Obviously we'd love for anyone who has our music to buy a copy. But again, we're realistic enough to know that most music can be found online for free. And trying to block people's access to it isn't good for bands or music. If music is going to be free, then musicians will simply have to find alternative methods to make a living in the music business. People are spending money on music, but it's on the technology to play it. They spend hundreds of dollars on Ipods, but then fill it with 80 gigs of free music. That's ok, but it's just a different world now, and bands must learn to adjust.
Elsewhere in the interview, he talks about the importance of making fans happy and how the band realizes that there are lots of different ways to make money, rather than just selling music directly:
Our videos have opened up many more opportunities for us to make the things we want to make, and to chase our best and wildest ideas. Yes, we need to figure out how to make a living in a world where people don't buy music anymore. But really, we've been doing that for the last ten years. Things like licensing, touring, merch, and also now making videos through corporate sponsorship have all allowed us to keep the lights on and continue making music.
Separately, last Friday, Damian Kulash wrote a nice writeup in the Wall Street Journal all about how bands can, should and will make money going forward. In many ways the piece reminds me a bit of my future of music business models post from earlier this year -- and Kulash even uses many of the same examples in his article (Corey Smith, Amanda Palmer, Josh Freese, etc.). It's a really worthwhile read as well. He starts by pointing out that for a little over half a century, the record labels had the world convinced that the "music" industry really was just the "recorded music" industry:
For a decade, analysts have been hyperventilating about the demise of the music industry. But music isn't going away. We're just moving out of the brief period--a flash in history's pan--when an artist could expect to make a living selling records alone. Music is as old as humanity itself, and just as difficult to define. It's an ephemeral, temporal and subjective experience.
For several decades, though, from about World War II until sometime in the last 10 years, the recording industry managed to successfully and profitably pin it down to a stable, if circular, definition: Music was recordings of music. Records not only made it possible for musicians to connect with listeners anywhere, at any time, but offered a discrete package for commoditization. It was the perfect bottling of lightning: A powerful experience could be packaged in plastic and then bought and sold like any other commercial product.
But, he notes, that time is now gone, thanks in large part to the internet. But that doesn't mean the music business is in trouble. Just the business of selling recorded music. But there's lots of things musicians can sell. He highlights Corey Smith and Smith's ability to make millions by giving away his music for free, and then touring. But he also points out that touring isn't for everyone. He covers how corporate licensing has become a bigger and bigger opportunity for bands that are getting popular. While he doesn't highlight the specific economics of it, what he's really talking about is that if your band is big, you can sell your fan's attention -- which is something Ok Go has done successfully by getting corporate sponsorship of their videos. As he notes, the sponsors provide more money than the record labels with many fewer strings:
These days, money coming from a record label often comes with more embedded creative restrictions than the marketing dollars of other industries. A record label typically measures success in number of records sold. Outside sponsors, by contrast, tend to take a broader view of success. The measuring stick could be mentions in the press, traffic to a website, email addresses collected or views of online videos. Artists have meaningful, direct, and emotional access to our fans, and at a time when capturing the public's attention is increasingly difficult for the army of competing marketers, that access is a big asset.
...
Now when we need funding for a large project, we look for a sponsor. A couple weeks ago, my band held an eight-mile musical street parade through Los Angeles, courtesy of Range Rover. They brought no cars, signage or branding; they just asked that we credit them in the documentation of it. A few weeks earlier, we released a music video made in partnership with Samsung, and in February, one was underwritten by State Farm.
We had complete creative control in the productions. At the end of each clip we thanked the company involved, and genuinely, because we truly are thankful. We got the money we needed to make what we want, our fans enjoyed our videos for free, and our corporate Medicis got what their marketing departments were after: millions of eyes and goodwill from our fans. While most bands struggle to wrestle modest video budgets from labels that see videos as loss leaders, ours wind up making us a profit.
Of course, that only works if you have a big enough fanbase, but that doesn't mean there aren't things that less well known bands can use to make money as well. He talks about an up-and-coming band in LA that doesn't even have a manager that was able make money:
The unsigned and unmanaged Los Angeles band Killola toured last summer and offered deluxe USB packages that included full albums, live recordings and access to two future private online concerts for $40 per piece. Killola grossed $18,000 and wound up in the black for their tour. Mr. Donnelly says, "I can't imagine they'll be ordering their yacht anytime soon, but traditionally bands at that point in their careers aren't even breaking even on tour."
The point, Kulash, notes, is that there's a lot of things a band can sell, focusing on "selling themselves." And, the thing he doesn't mention is that, when you're focusing on selling the overall experience that is "you" as a musician or a band, it's something that can't be freely copied. People can copy the music all they want, but they can't copy you. "You" are a scarce good that can't be "pirated." That's exactly what more and more musicians are figuring out these days, and it's helping to make many more artists profitable. And, no, it doesn't mean that any artist can make money. But it certainly looks like any artist that understands this can do a hell of a lot better than they would have otherwise, if they just relied on the old way of making money in the music business.
45 Comments | Leave a Comment..
Every day, more and more people go online to find a way to make money. Here are some ways you can exploit the power of the Internet.
Sign in with eBay – Despite the downturn in the economy, people are always very nice to the U.S. dollar on eBay. All you need do is to set up an account with them and with PayPal and both are free. Once you have done this take some time to gather all the things you already have, and no longer want or need, and begin to list them on eBay. Be sure to take good pictures and descriptions of your articles are great. Thereby significantly increasing your sales.
Learn Affiliate Marketing – Affiliate marketing is big and growing fast now. If you do not know anything about this strange way to make money, takes time to learn all this. Affiliate marketing is basically when a person is committed to promoting company products and / or services. For each sale generated from that person to receive the commission. There are many people making full time income and just affiliate marketing. Sounds crazy right? Well, actually there are millions of people around the world who earn their living in earnest with the powerful method of affiliate marketing. Could be one of them?
robert shumake detroit
Shakesville: Brett Favre <b>News</b>
Brett Favre News. [Trigger warning for sexual assault, which applies to both links] [Link includes descriptions of sexual assault] Associated Press: "Two massage therapists sued Brett Favre on Monday, saying they lost them their ...
Are Korea's “Bending” away from Bluster? « Liveshots
LONDON After a 2010 that saw the Korean peninsula edge towards the brink of nuclear Armageddon,
<b>News</b> - Lindsay Lohan Moving Next Door to Ex Sam Ronson - Celebrity <b>...</b>
Even fresh out of rehab, the actress can't seem to stay away for her former flame.
robert shumake detroit
Shakesville: Brett Favre <b>News</b>
Brett Favre News. [Trigger warning for sexual assault, which applies to both links] [Link includes descriptions of sexual assault] Associated Press: "Two massage therapists sued Brett Favre on Monday, saying they lost them their ...
Are Korea's “Bending” away from Bluster? « Liveshots
LONDON After a 2010 that saw the Korean peninsula edge towards the brink of nuclear Armageddon,
<b>News</b> - Lindsay Lohan Moving Next Door to Ex Sam Ronson - Celebrity <b>...</b>
Even fresh out of rehab, the actress can't seem to stay away for her former flame.
robert shumake
Ok Go Explains There Are Lots Of Ways To Make Money If You Can Get Fans
from the everything's-possible dept
Over the last few years, we've covered many of the moves by the band Ok Go -- to build up a fanbase often with the help of amazingly viral videos, ditch their major record label (EMI), and explore new business model opportunities. In the last few days, two different members of Ok Go explained a bit more of the band's thinking in two separate places, and both are worth reading. First up, we have Tim Nordwind, who did an interview with Hypebot, where he explained the band's general view on file sharing:
Obviously we'd love for anyone who has our music to buy a copy. But again, we're realistic enough to know that most music can be found online for free. And trying to block people's access to it isn't good for bands or music. If music is going to be free, then musicians will simply have to find alternative methods to make a living in the music business. People are spending money on music, but it's on the technology to play it. They spend hundreds of dollars on Ipods, but then fill it with 80 gigs of free music. That's ok, but it's just a different world now, and bands must learn to adjust.
Elsewhere in the interview, he talks about the importance of making fans happy and how the band realizes that there are lots of different ways to make money, rather than just selling music directly:
Our videos have opened up many more opportunities for us to make the things we want to make, and to chase our best and wildest ideas. Yes, we need to figure out how to make a living in a world where people don't buy music anymore. But really, we've been doing that for the last ten years. Things like licensing, touring, merch, and also now making videos through corporate sponsorship have all allowed us to keep the lights on and continue making music.
Separately, last Friday, Damian Kulash wrote a nice writeup in the Wall Street Journal all about how bands can, should and will make money going forward. In many ways the piece reminds me a bit of my future of music business models post from earlier this year -- and Kulash even uses many of the same examples in his article (Corey Smith, Amanda Palmer, Josh Freese, etc.). It's a really worthwhile read as well. He starts by pointing out that for a little over half a century, the record labels had the world convinced that the "music" industry really was just the "recorded music" industry:
For a decade, analysts have been hyperventilating about the demise of the music industry. But music isn't going away. We're just moving out of the brief period--a flash in history's pan--when an artist could expect to make a living selling records alone. Music is as old as humanity itself, and just as difficult to define. It's an ephemeral, temporal and subjective experience.
For several decades, though, from about World War II until sometime in the last 10 years, the recording industry managed to successfully and profitably pin it down to a stable, if circular, definition: Music was recordings of music. Records not only made it possible for musicians to connect with listeners anywhere, at any time, but offered a discrete package for commoditization. It was the perfect bottling of lightning: A powerful experience could be packaged in plastic and then bought and sold like any other commercial product.
But, he notes, that time is now gone, thanks in large part to the internet. But that doesn't mean the music business is in trouble. Just the business of selling recorded music. But there's lots of things musicians can sell. He highlights Corey Smith and Smith's ability to make millions by giving away his music for free, and then touring. But he also points out that touring isn't for everyone. He covers how corporate licensing has become a bigger and bigger opportunity for bands that are getting popular. While he doesn't highlight the specific economics of it, what he's really talking about is that if your band is big, you can sell your fan's attention -- which is something Ok Go has done successfully by getting corporate sponsorship of their videos. As he notes, the sponsors provide more money than the record labels with many fewer strings:
These days, money coming from a record label often comes with more embedded creative restrictions than the marketing dollars of other industries. A record label typically measures success in number of records sold. Outside sponsors, by contrast, tend to take a broader view of success. The measuring stick could be mentions in the press, traffic to a website, email addresses collected or views of online videos. Artists have meaningful, direct, and emotional access to our fans, and at a time when capturing the public's attention is increasingly difficult for the army of competing marketers, that access is a big asset.
...
Now when we need funding for a large project, we look for a sponsor. A couple weeks ago, my band held an eight-mile musical street parade through Los Angeles, courtesy of Range Rover. They brought no cars, signage or branding; they just asked that we credit them in the documentation of it. A few weeks earlier, we released a music video made in partnership with Samsung, and in February, one was underwritten by State Farm.
We had complete creative control in the productions. At the end of each clip we thanked the company involved, and genuinely, because we truly are thankful. We got the money we needed to make what we want, our fans enjoyed our videos for free, and our corporate Medicis got what their marketing departments were after: millions of eyes and goodwill from our fans. While most bands struggle to wrestle modest video budgets from labels that see videos as loss leaders, ours wind up making us a profit.
Of course, that only works if you have a big enough fanbase, but that doesn't mean there aren't things that less well known bands can use to make money as well. He talks about an up-and-coming band in LA that doesn't even have a manager that was able make money:
The unsigned and unmanaged Los Angeles band Killola toured last summer and offered deluxe USB packages that included full albums, live recordings and access to two future private online concerts for $40 per piece. Killola grossed $18,000 and wound up in the black for their tour. Mr. Donnelly says, "I can't imagine they'll be ordering their yacht anytime soon, but traditionally bands at that point in their careers aren't even breaking even on tour."
The point, Kulash, notes, is that there's a lot of things a band can sell, focusing on "selling themselves." And, the thing he doesn't mention is that, when you're focusing on selling the overall experience that is "you" as a musician or a band, it's something that can't be freely copied. People can copy the music all they want, but they can't copy you. "You" are a scarce good that can't be "pirated." That's exactly what more and more musicians are figuring out these days, and it's helping to make many more artists profitable. And, no, it doesn't mean that any artist can make money. But it certainly looks like any artist that understands this can do a hell of a lot better than they would have otherwise, if they just relied on the old way of making money in the music business.
45 Comments | Leave a Comment..
Every day, more and more people go online to find a way to make money. Here are some ways you can exploit the power of the Internet.
Sign in with eBay – Despite the downturn in the economy, people are always very nice to the U.S. dollar on eBay. All you need do is to set up an account with them and with PayPal and both are free. Once you have done this take some time to gather all the things you already have, and no longer want or need, and begin to list them on eBay. Be sure to take good pictures and descriptions of your articles are great. Thereby significantly increasing your sales.
Learn Affiliate Marketing – Affiliate marketing is big and growing fast now. If you do not know anything about this strange way to make money, takes time to learn all this. Affiliate marketing is basically when a person is committed to promoting company products and / or services. For each sale generated from that person to receive the commission. There are many people making full time income and just affiliate marketing. Sounds crazy right? Well, actually there are millions of people around the world who earn their living in earnest with the powerful method of affiliate marketing. Could be one of them?
robert shumake detroit
robert shumake
Shakesville: Brett Favre <b>News</b>
Brett Favre News. [Trigger warning for sexual assault, which applies to both links] [Link includes descriptions of sexual assault] Associated Press: "Two massage therapists sued Brett Favre on Monday, saying they lost them their ...
Are Korea's “Bending” away from Bluster? « Liveshots
LONDON After a 2010 that saw the Korean peninsula edge towards the brink of nuclear Armageddon,
<b>News</b> - Lindsay Lohan Moving Next Door to Ex Sam Ronson - Celebrity <b>...</b>
Even fresh out of rehab, the actress can't seem to stay away for her former flame.
robert shumake
Shakesville: Brett Favre <b>News</b>
Brett Favre News. [Trigger warning for sexual assault, which applies to both links] [Link includes descriptions of sexual assault] Associated Press: "Two massage therapists sued Brett Favre on Monday, saying they lost them their ...
Are Korea's “Bending” away from Bluster? « Liveshots
LONDON After a 2010 that saw the Korean peninsula edge towards the brink of nuclear Armageddon,
<b>News</b> - Lindsay Lohan Moving Next Door to Ex Sam Ronson - Celebrity <b>...</b>
Even fresh out of rehab, the actress can't seem to stay away for her former flame.
robert shumake
I was speaking with a young man recently about starting a new business making money online and he told me about all the different programs he had purchased online but were getting him nowhere. He discussed his frustrations with incomplete information, unfamiliar terms, and just the overwhelming amount of fluff with no real substance he had maxed out his credit cards to buy.
After he vented for a while, he asked a very simple question: "So where do I begin?"
I think my answer surprised him. "You need to start with yourself."
Starting a small business, especially a home-based business making money online, should never be about the business itself - it should be about YOU. You need to know yourself and what you really want out of this type of business. Not everyone should work for themselves and certainly not everyone can succeed online. There are certain characteristics, traits, and skills that are vital to success as a work-at-home entrepreneur. Running a small business from home will be one of the most difficult tasks you can ever attempt if it's not a good fit with your personality and traits.
So is running a business making money online right for you? Ask yourself these questions to gauge your talents, skills, and chances for success.
1. Do you really want to work for yourself? Without true desire, you will not be successful. There needs to be a reason why you want to pursue this business. Making the decision to create a business making money online can be life-changing. You need to make sure it is truly what you want. There are so many other options and opportunities in the world to make money. Running an online business is just one possible choice. If you pursue an online business for the wrong reason (you think it's an easy way to make money, for instance), you may well fail.
2. Are you willing to keep learning and growing? Look at any super-successful athlete, like Michael Jordan, Tiger Woods, or more recently Michael Phelps. Even at the height of their success, they never stopped practicing, never stopped trying to improve. If the best in the world surround themselves with coaches and are never satisfied with their skill level, what does that tell you? You must be willing to invest the time and effort in learning and improving.
3. Can you take responsibility for your own success or failure and prioritize activities for yourself? In other words, are you self-motivated? Self-motivation means you can act because the outcome has personal meaning to you.
4. Can you stick to your plan even when things go wrong? This is perseverance, or the refusal to accept "No" as a final answer. Starting a small business making money online is hard. There are obstacles and challenges, many of which you will not know about until you are up against them. The entrepreneur who refuses to admit defeat and keeps getting up and plugging away, over and over again, is the entrepreneur who will succeed online.
5. Do you know your limitations? Truly successful people know their own weaknesses and figure out ways to compensate. They hire help or outsource what they don't know how to do. Working for yourself does not mean always working by yourself.
Success comes from identifying your talents and desires and then working to use your talents to make your desires come true. After all, someone once said "work is only work when you'd rather be doing something else." So do a thorough inventory of your own traits, likes and desires before committing to running a business making money online from home.
robert shumake
Shakesville: Brett Favre <b>News</b>
Brett Favre News. [Trigger warning for sexual assault, which applies to both links] [Link includes descriptions of sexual assault] Associated Press: "Two massage therapists sued Brett Favre on Monday, saying they lost them their ...
Are Korea's “Bending” away from Bluster? « Liveshots
LONDON After a 2010 that saw the Korean peninsula edge towards the brink of nuclear Armageddon,
<b>News</b> - Lindsay Lohan Moving Next Door to Ex Sam Ronson - Celebrity <b>...</b>
Even fresh out of rehab, the actress can't seem to stay away for her former flame.
robert shumake
robert shumake
Ok Go Explains There Are Lots Of Ways To Make Money If You Can Get Fans
from the everything's-possible dept
Over the last few years, we've covered many of the moves by the band Ok Go -- to build up a fanbase often with the help of amazingly viral videos, ditch their major record label (EMI), and explore new business model opportunities. In the last few days, two different members of Ok Go explained a bit more of the band's thinking in two separate places, and both are worth reading. First up, we have Tim Nordwind, who did an interview with Hypebot, where he explained the band's general view on file sharing:
Obviously we'd love for anyone who has our music to buy a copy. But again, we're realistic enough to know that most music can be found online for free. And trying to block people's access to it isn't good for bands or music. If music is going to be free, then musicians will simply have to find alternative methods to make a living in the music business. People are spending money on music, but it's on the technology to play it. They spend hundreds of dollars on Ipods, but then fill it with 80 gigs of free music. That's ok, but it's just a different world now, and bands must learn to adjust.
Elsewhere in the interview, he talks about the importance of making fans happy and how the band realizes that there are lots of different ways to make money, rather than just selling music directly:
Our videos have opened up many more opportunities for us to make the things we want to make, and to chase our best and wildest ideas. Yes, we need to figure out how to make a living in a world where people don't buy music anymore. But really, we've been doing that for the last ten years. Things like licensing, touring, merch, and also now making videos through corporate sponsorship have all allowed us to keep the lights on and continue making music.
Separately, last Friday, Damian Kulash wrote a nice writeup in the Wall Street Journal all about how bands can, should and will make money going forward. In many ways the piece reminds me a bit of my future of music business models post from earlier this year -- and Kulash even uses many of the same examples in his article (Corey Smith, Amanda Palmer, Josh Freese, etc.). It's a really worthwhile read as well. He starts by pointing out that for a little over half a century, the record labels had the world convinced that the "music" industry really was just the "recorded music" industry:
For a decade, analysts have been hyperventilating about the demise of the music industry. But music isn't going away. We're just moving out of the brief period--a flash in history's pan--when an artist could expect to make a living selling records alone. Music is as old as humanity itself, and just as difficult to define. It's an ephemeral, temporal and subjective experience.
For several decades, though, from about World War II until sometime in the last 10 years, the recording industry managed to successfully and profitably pin it down to a stable, if circular, definition: Music was recordings of music. Records not only made it possible for musicians to connect with listeners anywhere, at any time, but offered a discrete package for commoditization. It was the perfect bottling of lightning: A powerful experience could be packaged in plastic and then bought and sold like any other commercial product.
But, he notes, that time is now gone, thanks in large part to the internet. But that doesn't mean the music business is in trouble. Just the business of selling recorded music. But there's lots of things musicians can sell. He highlights Corey Smith and Smith's ability to make millions by giving away his music for free, and then touring. But he also points out that touring isn't for everyone. He covers how corporate licensing has become a bigger and bigger opportunity for bands that are getting popular. While he doesn't highlight the specific economics of it, what he's really talking about is that if your band is big, you can sell your fan's attention -- which is something Ok Go has done successfully by getting corporate sponsorship of their videos. As he notes, the sponsors provide more money than the record labels with many fewer strings:
These days, money coming from a record label often comes with more embedded creative restrictions than the marketing dollars of other industries. A record label typically measures success in number of records sold. Outside sponsors, by contrast, tend to take a broader view of success. The measuring stick could be mentions in the press, traffic to a website, email addresses collected or views of online videos. Artists have meaningful, direct, and emotional access to our fans, and at a time when capturing the public's attention is increasingly difficult for the army of competing marketers, that access is a big asset.
...
Now when we need funding for a large project, we look for a sponsor. A couple weeks ago, my band held an eight-mile musical street parade through Los Angeles, courtesy of Range Rover. They brought no cars, signage or branding; they just asked that we credit them in the documentation of it. A few weeks earlier, we released a music video made in partnership with Samsung, and in February, one was underwritten by State Farm.
We had complete creative control in the productions. At the end of each clip we thanked the company involved, and genuinely, because we truly are thankful. We got the money we needed to make what we want, our fans enjoyed our videos for free, and our corporate Medicis got what their marketing departments were after: millions of eyes and goodwill from our fans. While most bands struggle to wrestle modest video budgets from labels that see videos as loss leaders, ours wind up making us a profit.
Of course, that only works if you have a big enough fanbase, but that doesn't mean there aren't things that less well known bands can use to make money as well. He talks about an up-and-coming band in LA that doesn't even have a manager that was able make money:
The unsigned and unmanaged Los Angeles band Killola toured last summer and offered deluxe USB packages that included full albums, live recordings and access to two future private online concerts for $40 per piece. Killola grossed $18,000 and wound up in the black for their tour. Mr. Donnelly says, "I can't imagine they'll be ordering their yacht anytime soon, but traditionally bands at that point in their careers aren't even breaking even on tour."
The point, Kulash, notes, is that there's a lot of things a band can sell, focusing on "selling themselves." And, the thing he doesn't mention is that, when you're focusing on selling the overall experience that is "you" as a musician or a band, it's something that can't be freely copied. People can copy the music all they want, but they can't copy you. "You" are a scarce good that can't be "pirated." That's exactly what more and more musicians are figuring out these days, and it's helping to make many more artists profitable. And, no, it doesn't mean that any artist can make money. But it certainly looks like any artist that understands this can do a hell of a lot better than they would have otherwise, if they just relied on the old way of making money in the music business.
45 Comments | Leave a Comment..
Every day, more and more people go online to find a way to make money. Here are some ways you can exploit the power of the Internet.
Sign in with eBay – Despite the downturn in the economy, people are always very nice to the U.S. dollar on eBay. All you need do is to set up an account with them and with PayPal and both are free. Once you have done this take some time to gather all the things you already have, and no longer want or need, and begin to list them on eBay. Be sure to take good pictures and descriptions of your articles are great. Thereby significantly increasing your sales.
Learn Affiliate Marketing – Affiliate marketing is big and growing fast now. If you do not know anything about this strange way to make money, takes time to learn all this. Affiliate marketing is basically when a person is committed to promoting company products and / or services. For each sale generated from that person to receive the commission. There are many people making full time income and just affiliate marketing. Sounds crazy right? Well, actually there are millions of people around the world who earn their living in earnest with the powerful method of affiliate marketing. Could be one of them?
robert shumake
Shakesville: Brett Favre <b>News</b>
Brett Favre News. [Trigger warning for sexual assault, which applies to both links] [Link includes descriptions of sexual assault] Associated Press: "Two massage therapists sued Brett Favre on Monday, saying they lost them their ...
Are Korea's “Bending” away from Bluster? « Liveshots
LONDON After a 2010 that saw the Korean peninsula edge towards the brink of nuclear Armageddon,
<b>News</b> - Lindsay Lohan Moving Next Door to Ex Sam Ronson - Celebrity <b>...</b>
Even fresh out of rehab, the actress can't seem to stay away for her former flame.
robert shumake
robert shumake detroit
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