Of all the smartphone makers whose names are not Apple, HTC is the most impressive. An upstart company from Taiwan, it has done a great job of building iconic hardware using commodity platforms. It has developed branding and messaging that’s edgy, cool and fun.
More importantly, it was the first company to embrace the idea of developing a user experience layer in order to differentiate itself from the commodity OS-based hardware devices that would flood the market. So, it came up with HTC Sense. A lot of credit for this unique sensibility should go to Horace Luke, HTC’s chief innovation officer, who has been the lightening rod behind the company’s design philosophy.
Perhaps that’s why I’m amazed he allowed HTC to release the abominations that are being called HTC’s Facebook phones. These are essentially nothing but regular HTC devices with a dedicated button for Facebook, which provides:
one-touch access to your friends and family. With a simple touch of the Facebook button, your network is immediately privy to the song you’re listening to, the new restaurant you’re checking out or interesting website you’ve stumbled upon.
These aren’t really Facebook phones, which are a whole different beast, and will be game changers when they come to market. If you want to know what a real Facebook Phone will look like – let’s just say it won’t be anything like HTC ChaCha or HTC Salsa. Kevin Tofel pointed out, “aside from the dedicated hardware button, many of the Facebook integrations are already available in widgets or natively in Android.” As I wrote earlier, a real Facebook phone will be a phone that embeds Facebook services in the very core of the phone and uses a Facebook user experience layer.
What these phones seem to be is a marketing gimmick cooked up by the marketing department at HTC and not the innovators. I can guarantee you Apple would never pull a cheesy move like this. Remember the long-forgotten days when Motorola introduced an iTunes phone? Well, we saw how that worked out.
This move by HTC reminds me of the late-90s, when the Internet mania was in full swing. Many companies were jostling for pole position and ended up paying a lot of money to PC makers to place their Internet access software or browser software on the desktop. Others went so far as to bake these Internet software/services into their devices via dedicated buttons. PC makers made those moves by sacrificing the needs of their primary customers and letting the greed get the better of them.
This time around, the situation is entirely different. Hardware makers are leveraging hot Internet brands to differentiate themselves and sell their increasingly commoditized hardware. By building a Facebook button, HTC is essentially trying to anoint Facebook as the social network of choice.
What happens if Facebook becomes less popular and something else pops up? Will HTC make a phone dedicated to that service? Will we soon see a Twitter button, an Angry Birds button, and a Bing button? Or all of them? Will HTC soon be selling hundreds of different models, each with dedicated button? If yes, how will they bring them to market?
The sad part is, now that HTC has gone ahead and done this, it’s almost a certainty that others are going to copy them and start rolling out phones with dedicated buttons. It won’t be good for the overall smartphone market.
The idea of dedicated buttons goes against the very design philosophy behind smartphone platforms. I believe smartphones are blank canvases meant to be hyper-personalized by average Joes and Janes, who download the apps they want and make the device fit their life. I am sorry, HTC; I don’t want you or anyone else making a choice for me via dedicated buttons.
App of the Day: TuneUp
If you’re like me, then you have a music library that’s ungainly and a tad unorganized. For some odd reason, many of the tunes you’ve gathered over the years have missing tags or cover art. Until recently, I had a tough time trying to clean it all up. Then I discovered TuneUp, which works on both Macs and PCs. It’s like sending your expensive shirts for French laundry, except for music. It fixes everything. The free version has advertising, while the premium service costs $29.95, with a yearly renewal fee of $19.95.
What to Read on the Web
- Data Center Knowledge: 2011 – Year of the SSD
- Dan Ramsden: The long tail’s value to the vital few
- Garr Reynolds: Before success comes the courage to fail
I’m back. CPAC week came and went. Then another week came and went after the horrible cold I got at CPAC. But now I’m healthy again and it’s time to start catching up. Though there’s no way I’m going to post on every tidbit I’ve run across in the last two weeks, I can try to hit the highlights.
And let’s start with the fact that the Internet Kill Switch is back under a new name. Susan Collins and Joe Lieberman have reintroduced the bill under a new name. They think if they put freedom in the name that we’ll ignore the problems inherent in giving the President emergency powers to wage economic war on America. The Internet Kill Switch is a broken idea. We don’t let the President close supermarkets nationwide if one butcher in one city has an e. coli outbreak. We can’t apply the same overreaction online.
Also while I’ve been out of it, House Republicans have been busy. As I understand it, we’ve not only grilled the administration on the “Stimulus” spending on communications, but we’ve also passed an amendment to the continuing resolution in order to defund Net Neutrality. I love it. Our Energy and Commerce leadership in the House has so much going on, including Obamacare, but they seem to relish the opportunity to strike back so much and so hard at the administration’s illegal overreaching. From the cheap seats, Greg Walden, Fred Upton, and others are doing a great job.
Fun fact: when the House debated Net Neutrality defunding, the Democrats very strangely started making arguments that government should leave the Internet alone. Anna Eshoo said “I would not fool around with an open, accessible Internet.” Hey, for once we agree.
By the way, fun fact: Net Neutrality is so terrible for innovation and customer service that ISPs turned down ARRA money to try to stay away from it. Yes, they turned down free money from the government because regulation is just that costly.
Further, the Net Neutrality coalition continues to crumble. Collin Petersen, Democrat of Minnesota, flipped sides by voting for defunding NN after voting for NN last Congress. Perhaps he noticed the total wipeout in 2010 of PCCC candidates pledged to support Net Neutrality. Every single Democrat who signed the PCCC Net Neutrality pledge went on to lose in November.
Meanwhile, Julius Genachowski and the FCC still don’t get the message. He thinks he’s entitled to debate the Congress instead of taking orders. Greg Walden announced plans to pressure him on transparency, which should help teach him who’s boss, you’d think.
Though we have to give Genachowski credit on one thing: He admits the Netflix/Level 3/Comcast issue is not a violation of Net Neutrality.
Michael Copps, pet commissioner of neo-Marxists everywhere, deserves no credit though. He’s now pushing for more speech controls in the name of “disclosure.” It’s about control and gathering power in Washington.
The FCC still needs lots of oversight, though, as conflicts of interest continue to crop up, this time with an FCC official having PBS as an employer.
I have more to write on in the coming days on Google and Copyright, especially the Combating Online Infringement and Counterfeits Act (COICA) which threatens to continue the criminalization of copyright law in America and expands government online in the name of protecting a few big companies. Watch this space.
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